Investment and advisory · Reykjavík
Evidence before conviction.
ACAP is an Icelandic investment holding company with a research-intensive operating model. We invest, advise established companies on strategy and AI, and mentor founders, and we always start from the evidence.
What we do
Three ways we work, one way of thinking
AI adoption
A meticulous method for established companies: map the work, prove value against a baseline, govern it, then scale.
Read moreStartups and mentoring
Volunteer mentoring through KLAK VMS, and the method we use to help founders search for a business model.
Read moreHow we invest
Patient capital for companies where operating experience matters, decided on evidence rather than stories.
Read moreTrack record
Built, run and scaled before we advised anyone
- Founded Kaptio, software for the travel industry
- 2009
- Founded Kaptio, software for the travel industry
- Kaptio revenue in 2020
- ISK 850 m
- Kaptio revenue in 2020
- of Kaptio revenue from customers abroad
- >95%
- of Kaptio revenue from customers abroad
- staff at Broadway, Hótel Ísland, 2001–2010
- 200+
- staff at Broadway, Hótel Ísland, 2001–2010
How we work
Principles we hold ourselves to
Evidence before conviction
We weigh every claim by what backs it: an opinion counts for little, a paying customer for a lot. That applies to our own ideas too.
An operator’s view
Our advice comes from having built a software company that sold almost entirely abroad, run a large venue and worked in corporate banking.
Clear incentives
We say plainly who pays us and for what. Mentoring is unpaid and kept apart from ACAP’s consulting and investing.
Most of the value in a decision is created before anyone builds anything: in the questions asked, and in being honest about the answers.
Contact
Start a conversation
Whether you are weighing an investment, preparing your company for AI or building something new, we are glad to talk.