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How we invest

Patient capital, decided on evidence.

ACAP invests in companies where operating experience can make a real difference. Here, briefly, is what we look for and how we decide.

What we look for

Six questions behind every decision

Founders and team

Drive, honesty about what they have learned, and time spent with customers rather than investors. This carries the most weight.

Market and timing

A market large enough to matter, and a clear answer to “why now?”.

Evidence

Where the key claims sit on the evidence ladder, and how many customers would genuinely miss the product.

Path to the next round

What the company must prove with this money, and whether the runway is long enough to prove it.

What ACAP adds

Whether our experience with export markets, operations, AI or capital actually helps this company.

Terms and structure

Fair terms, a clean cap table and protected intellectual property.

How we decide

Five steps from first meeting to term sheet

  1. 01

    First meeting

    We start with what the team has learned, not the pitch deck.

  2. 02

    Deeper review

    Materials, data room and public records, with every key claim placed on the evidence ladder.

  3. 03

    Fit sprint

    A short period of working together on a real problem, to see how we decide together.

  4. 04

    References

    Conversations with customers and others, without the founders present.

  5. 05

    Memo and decision

    A written memo, a decision and, if yes, a term sheet.

Contact

Start a conversation

Whether you are weighing an investment, preparing your company for AI or building something new, we are glad to talk.

Write to us directly:

arnar@acap.is